Online Store for Beachwear Brand
PE Beachwear is an Australian label bringing authentic Brazilian bikinis to the local market. Founder Priscila came to us with a strong vision and a product worth building a brand around. We built everything from the ground up: brand identity, packaging, and a complete online store for the beachwear brand.
PROJECT BRIEF
Priscila had a specific brief. She wanted a monogram logo built from her initials, a beach-inspired mark that could sit comfortably on labels, hangtags, and merchandise, and a brand identity that captured the feeling of a summer holiday.
Beyond the logo, the brief extended to the full brand ecosystem: packaging, collateral, promotional materials, and a Shopify store that made it easy for customers to shop and easy for her to manage independently after launch.
What We Created
- Logo Design: A personalised monogram and beach-inspired logomark designed to work across digital and physical applications — from the website through to hangtags and product labels.
- Brand Identity: A summer-holiday colour palette, typography, and visual language that communicates the PE Beachwear feeling from the very first impression.
- Packaging Design: Labels, hangtags, and merchandising materials designed for both retail and e-commerce. Built to present a premium product with the attention to detail it deserved.
- Brand Collateral: A full suite of branded materials to launch the business with consistency across every customer touchpoint, online and in-person.
- Promotional Materials: Marketing assets designed to support the brand launch and ongoing promotion across digital channels and social media.
- Shopify Store: A clean, product-focused online store for the beachwear brand, built on Shopify for ease of management and a smooth shopping experience on both desktop and mobile.
Online Store for Beachwear Brand
The gallery below shows the completed project in full — brand identity, packaging design, and the live Shopify store. Browse through to see exactly what we built for PE Beachwear.
Please note that the client may have made changes to the website since the completion of our design work. As a result, some aspects of the current website might not reflect the original design we created.