custom Shopify store for candle business
Yvette built Ancient Candle Co from scratch during the Covid lockdowns — and grew it from a side project into a business with factory space, manufacturing clients, and a retail following. When she was ready to invest in a custom Shopify store for her candle business, the brand foundation was already in place thanks to Avenoir Studios. Our job was to build a website that matched the quality of what was inside the box.
PROJECT BRIEF
Yvette had already built a strong brand foundation — a new identity through Avenoir Studios and professional photography — before she came to us. The missing piece was a Shopify website that could carry that brand and turn wholesale interest into real stockist relationships. After launch, one of those relationships led to a partnership with Temple & Webster.
What We Created
- Custom Shopify Website: A purpose-built store designed to showcase the quality and handcrafted nature of the Ancient Candle Co range — built to convert and support wholesale growth.
- Responsive, Mobile-First Design: Designed from the ground up for mobile, with careful attention to the desktop experience. Over 60% of shoppers browse on mobile — this was non-negotiable.
- User Experience Optimisation: Navigation, product pages, and checkout structured to reduce friction and guide visitors naturally toward purchase.
- Social Media Integration: Store connected with social channels to drive return traffic and support ongoing marketing.
- Wholesale PDF Presentation: A clear, professional catalogue for approaching stockists and managing wholesale orders.
- Email Marketing Setup: Automated sequences to support post-purchase retention and ongoing customer connection.
Website BEFORE & AFTER
Before
After
custom Shopify store for candle business
From the product page to the checkout, every detail was designed to feel cohesive — and to make the buying experience as considered as the candles themselves.
Please note that the client may have made changes to the website since the completion of our design work. As a result, some aspects of the current website might not reflect the original design we created.