Website Design for Stone Benchtop Business
Nikki and Darren run Integrity Stone, a Gold Coast stone fabrication business serving homeowners, builders, and developers with high-end engineered stone, granite, and marble benchtops. The brand had recently been refreshed — what they needed was a website to match.
Website design for a stone benchtop business has to do more than showcase the work. It needs to attract the right enquiries and give potential clients enough context to self-qualify before they reach out.
The challenge
The previous website was DIY — it existed, but it was not performing. There was no local SEO, no project gallery, no lead generation strategy, and none of the answers potential clients needed before they called. For a stone benchtop business on the Gold Coast, the online presence simply did not match the quality of the work.
In an industry where most competitors have websites in exactly the same shape, Nikki and Darren saw a clear opening. The goal was a WordPress website for their stone benchtop business that ranked locally, showcased completed projects, walked clients through the process, and qualified leads before a single call was ever made.
Our Approach
Before a single page was designed, BCS worked through a strategy session with Nikki and Darren to map exactly what their clients needed to see and know before making contact.
The insight that shaped everything: clients — whether homeowners or developers — do their research before they call. They want to see completed projects. They want to understand the process. They want their questions answered. And they want to feel confident they are choosing the right company before they commit to getting a quote.
The website was built to deliver all of that.
Project showcase pages
A custom gallery of completed work across residential and commercial projects, giving potential clients the visual evidence they need that Integrity Stone can deliver at their level.
The process page
A clear, step-by-step guide to how a project works from first enquiry through to installation day, removing uncertainty and setting expectations before a single call is made.
Lead Magnet
The most powerful lead generation tool on the site. Nikki and Darren created a comprehensive downloadable PDF guide covering everything a client needs to know when choosing and specifying stone.
Clients download it, learn what they need, and arrive at the enquiry stage already informed — which means faster quoting, better briefs, and higher quality leads for the business.
Local SEO strategy
As a trade business serving a defined geographic area (Brisbane to Ballina), local search visibility was critical. The site architecture, copy, and metadata were all built around the search terms their ideal clients use when looking for a stonemason or benchtop fabricator in South East Queensland and Northern NSW.
Website Design for Stone Benchtop Business
Integrity Stone now has a digital presence that reflects the premium quality of their work and operates as a genuine business tool. Potential clients arrive on the site, see the portfolio, understand the process, download the guide, and come to the enquiry stage informed and ready — reducing time wasted on calls that go nowhere and improving the quality of every lead that comes through.
Website before
Website After
Please note that the client may have made changes to the website since the completion of our design work. As a result, some aspects of the current website might not reflect the original design we created.