COOKIE POLICY

Last updated: 05th May 2026

This Cookie Policy explains how B Creative Studio ("we," "us," and "our") uses cookies and similar tracking technologies when you visit our website at https://bcreativestudio.au ("Website").

It explains what cookies are, why we use them, what kinds we set, and how you can control them.

This Cookie Policy should be read alongside our Privacy Policy, which describes how we collect, use, and protect any personal information you share with us.

What Are Cookies?

Cookies are small text files that get saved on your device when you visit a website. They're used by most websites to make things work properly, remember your preferences, understand how visitors use the site, and sometimes to deliver more relevant advertising.

Cookies set by us directly are called first-party cookies. Cookies set by third-party services we use (like Google Analytics or Meta) are called third-party cookies. Both types are explained below.

Why We Use Cookies

We use cookies for a few reasons:

Essential cookies — to make the website work properly (security, page navigation, form submissions)
Analytics cookies — to understand how visitors find and use our site so we can improve it
Functionality cookies — to enable specific features like booking calls, embedded videos, and contact forms
Marketing cookies — to measure ad performance and (if you've consented) to show you more relevant content on platforms like Instagram, Facebook, and Google

You can control most of these through our cookie consent banner or through your browser settings (see below).

How You Can Control Cookies

When you first visit our Website, you'll see a cookie consent banner that lets you accept or reject non-essential cookies. You can change your preferences at any time through that banner.

Essential cookies cannot be turned off because the site won't work without them.

You can also control cookies through your browser settings — see the section "How to Manage Cookies in Your Browser" further down.

Cookies We Use

The cookies set on your device when you visit our Website fall into the categories below. Some are set by us directly, others by third-party services we use to run the site.

1. Essential Cookies

These cookies are required for the Website to work properly. They cannot be disabled.

WordPress session cookies

Provider: B Creative Studio (first-party)
Purpose: Keeps the website functional, manages user sessions for logged-in users (which only applies to administrators)
Expires: Session

Cloudflare

Cookie names: __cf_bm, cf_clearance
Provider: Cloudflare
Purpose: Bot management and security — protects the site from automated abuse
Expires: 30 minutes to 1 year
Privacy policy: https://www.cloudflare.com/privacypolicy/

Gravity Forms

Cookie names: gform_* (various)
Provider: B Creative Studio via Gravity Forms plugin
Purpose: Anti-spam protection, form session management, submission validation
Expires: Session
Privacy policy: https://www.gravityforms.com/privacy/

2. Analytics Cookies

These cookies help us understand how visitors use the Website so we can improve it. The data is aggregated and doesn't personally identify you.

Google Analytics

Cookie names: _ga, _ga_*, _gid, _gat
Provider: Google
Purpose: Tracks visitor numbers, page views, time on site, traffic sources, and general usage patterns to help us improve the site
Expires: Up to 2 years
Privacy policy: https://policies.google.com/privacy

Google Tag Manager

Cookie names: Sets/manages other cookies (Tag Manager itself doesn't set tracking cookies)
Provider: Google
Purpose: Container for managing analytics and marketing tags loaded on the site
Privacy policy: https://policies.google.com/privacy

Google Search Console

Note: Google Search Console doesn't set cookies on visitor devices. It analyses how Google ranks our site in search results, using server-side data.

3. Functionality Cookies

These cookies enable specific features on the Website.

Google Calendar (for bookings)

Cookie names: NID, SID, HSID, SSID, __Secure-*
Provider: Google
Purpose: Enables visitors to book a discovery call through our embedded Google Calendar booking page
Expires: Up to 2 years
Privacy policy: https://policies.google.com/privacy

Loom (for embedded videos)

Cookie names: loom_referral_video, mkjs_*, viewer_session_data, userleap.ids, others
Provider: Loom (Atlassian)
Purpose: Plays embedded video tutorials, tracks video views and engagement
Expires: Session to persistent
Privacy policy: https://www.loom.com/privacy

Stripe (for payment processing)

Cookie names: __stripe_mid, __stripe_sid, m
Provider: Stripe
Purpose: Fraud prevention and secure payment processing if you make a payment through our site
Expires: 30 minutes to 1 year
Privacy policy: https://stripe.com/privacy

MailerLite (for email signup forms)

Cookie names: _ml_* (various)
Provider: MailerLite
Purpose: Manages email subscription forms, tracks which forms have been completed, prevents duplicate signups
Expires: 1 year
Privacy policy: https://www.mailerlite.com/legal/privacy-policy

4. Marketing and Advertising Cookies

These cookies are used to measure marketing campaign performance and (with your consent) to deliver more relevant content on social media platforms.

Meta Pixel (Facebook & Instagram)

Cookie names: _fbp, fr, tr
Provider: Meta Platforms (Facebook/Instagram)
Purpose: Tracks conversions from Meta ads, builds custom audiences for retargeting, measures ad performance
Expires: 90 days to 2 years
Privacy policy: https://www.facebook.com/privacy/policy/

Google Ads (Conversion Tracking)

Cookie names: _gcl_au, IDE, ANID
Provider: Google
Purpose: Tracks conversions from Google Ads campaigns (only set if we run Google Ads)
Expires: 90 days to 2 years
Privacy policy: https://policies.google.com/privacy

How to Manage Cookies in Your Browser

You can also manage cookies directly through your browser. Each browser is slightly different, but here are the main ones:

If you choose to block all cookies, parts of the Website may not work as intended (for example, booking calls, video playback, or form submissions).

Opting Out of Targeted Advertising

If you want to opt out of targeted advertising more broadly, the following industry-led services can help:

Other Tracking Technologies

Aside from cookies, we may also use:

Web beacons (tracking pixels) — tiny graphics that track whether you've opened an email or visited a page. These are commonly used in email marketing (through MailerLite) and ad tracking (through Meta Pixel).
Local storage — similar to cookies but stored differently in your browser. Loom uses this for video playback preferences.

These technologies generally rely on cookies to function. If you reject cookies, most of these will also stop working.

Your Rights Under Australian Privacy Law

B Creative Studio is based in Australia and complies with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth). You have the right to:

Know what personal information we hold about you
Request access to that information
Request corrections to inaccurate information
Lodge a complaint about how we handle your personal information

If you believe your privacy has been mishandled, you can:

Contact us first at hello@bcreativestudio.au — we'll do our best to resolve it directly
Lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at https://www.oaic.gov.au/privacy/privacy-complaints

For more details on how we handle personal information generally, please see our Privacy Policy.

Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes to the cookies we use, updates to our website, or changes in legal requirements.

The "Last updated" date at the top shows when this policy was last revised. We recommend revisiting this page occasionally to stay informed.

Contact Us

If you have questions about our use of cookies or this policy, you can reach us:

Email: hello@bcreativestudio.au Studio: B Creative Studio, Gold Coast, Queensland, Australia

END OF POLICY