brand redesign
ArchLab, short for ArchiCAD Laboratory, provides residential building design and drafting services for projects of all sizes. Founded by Jason Moresby-White, the business had genuine expertise — but the brand was not communicating it clearly to potential clients. A brand redesign was the right move. Our brand design services focus on building identities that are timeless, professional, and built to grow with the business — and ArchLab was exactly the kind of brief that brings out the best work.
PROJECT BRIEF
ArchLab had built a genuine reputation in residential building design and drafting — but the brand was not telling that story. Jason Moresby-White came to us for a complete brand redesign: something timeless that could represent the precision and professionalism of the work at every client touchpoint, without needing to be replaced in five years.
What We Created
- Logo Design: A timeless, versatile logo communicating ArchLab's expertise in residential design and drafting — built to hold its weight across print and digital for years to come.
- Colour Scheme: A cohesive palette chosen to resonate with the residential building market and give ArchLab a consistent, professional presence across all materials.
- Typography: Type selections that complement the logo and read clearly across every format — from business card to brochure to screen.
- Business Cards: Print-ready design that makes a strong first impression on site and in client meetings.
- Letterheads: Branded templates for proposals and professional client correspondence.
- Brochures: Marketing materials that clearly present ArchLab's services and expertise to prospective residential clients.
- Digital Assets: Brand elements prepared and formatted for use across digital platforms and communications.
brand redesign
A clean, consistent identity built to present ArchLab's work with the credibility it deserves — across print, digital, and everything in between.
