brand refresh for cosmetic clinic
Deluxe You is led by Nanda Penido, a Registered Nurse with over a decade of experience in non-invasive cosmetic treatments for men and women across Brisbane and the Gold Coast. Nanda's approach is built on understanding each client's goals and creating customised treatment plans for results without surgery or extended recovery. When she came to us, she was preparing to launch a new clinic — and she needed a brand refresh and new website for her cosmetic clinic that matched the level of care she puts into every treatment.
About The Project
Nanda had built Deluxe You on a self-made Wix website with an existing brand identity — but neither was reflecting the premium nature of the clinic she was building. The brief was a brand refresh for the cosmetic clinic alongside a custom WordPress website: a revamped visual identity that felt luxurious and professional, and a site that could attract new clients and present each treatment with clarity.
We began with the brand — refining the colour scheme, making targeted adjustments to the existing logo, and creating a sub mark and custom icons that added depth and cohesion. Social media templates gave Nanda a consistent brand presence across platforms without starting from scratch each time. Merchandising design brought the brand into physical touchpoints, reinforcing the premium experience in person.
The Website
The WordPress website was built to clearly present each service and convert visitors into enquiries. After launch, the new clinic gained traction quickly — clients came in seeking exactly what the refreshed brand and website had promised.
What We Delivered
Brand Refresh: A refined colour scheme, targeted logo adjustments, a new sub mark, and custom icons — designed to communicate the luxurious and professional nature of Deluxe You.
Social Media Templates: Custom templates built for consistent brand presence across Instagram and other platforms, making content creation manageable for a busy clinic.
Merchandising Design: Cohesive merchandise designs that carry the brand identity into physical touchpoints and strengthen the in-clinic experience for clients.
Custom WordPress Website: A fully customised WordPress site presenting each treatment service clearly, supporting new client enquiries, and establishing Deluxe You as a credible, professional presence online.
Website BEFORE & AFTER
Before
After
brand refresh for cosmetic clinic
From the logo to the website, every touchpoint was elevated to match the professionalism Nanda brings to every treatment.
Please note that the client may have made changes to the website since the completion of our design work. As a result, some aspects of the current website might not reflect the original design we created.