product branding and packaging design
Plant Potion is a female-founded small business built on a belief that plant care should be safe, simple, and science-based. Founder Camila came to us with a clear brief: product branding and packaging design that felt nothing like the rest of the industry — no generic green backgrounds, no clinical labels. She wanted witchcraft and alchemy. We built exactly that.
What we created for Plant Potion
Starting with Brand Strategy, we went deep into the roots of Plant Potion, finding out about the target market, the competitors, doing a full study of the industry and seeing all the potential that the products had. Then, based on that, we built the entire brand.
Brand Visual Identity
We crafted a unique and magical brand visual identity for Plant Potion, capturing the spirit of witchcraft and alchemy. By stepping away from traditional industry visuals, we helped Plant Potion create a standout and memorable brand that truly connects with their target audience.
Marketing Collateral and Packaging Design
To keep things consistent and enhance brand recognition, we designed a range of marketing materials, including eye-catching packaging, professional product photography, and custom graphics and icons. Our designs not only strengthen Plant Potion’s brand identity but also make sure their products shine on store shelves.
Custom Shopify Website
We built a custom Shopify website that perfectly showcases Plant Potion’s enchanting brand identity. The site features user-friendly navigation, a smooth shopping experience, and visually appealing graphics that capture the magic of Plant Potion’s products and mission. This tailored online presence helps Plant Potion connect with customers and highlight its high-quality offerings.
CASTING A SPELL ON PLANT CARE
After launch, the results came quickly. Plant Potion's products found their way into stores across the Gold Coast, and Camila received a wholesale order for over 100 plant kit boxes within weeks of the website going live.
Strong product branding and packaging design does more than look the part — it opens doors that were not there before. Plant Potion now holds a solid market presence, drawing in customers and standing apart from every other product on the shelf.
Every dollar spent was worth it. I highly recommend her services
Marilia helped me with my branding, packaging, photoshoot and website development. I am amazed by her work. She knows what she is doing. She is a committed professional and has extensive marketing & business knowledge. Every dollar spent was worth it. I highly recommend her services.
Camila Marangoni
PLANT POTION
product branding and packaging design
From the packaging to the product page, every piece was designed to make Plant Potion feel like it belongs — and stands out — everywhere it lands.
Please note that the client may have made changes to the website since the completion of our design work. As a result, some aspects of the current website might not reflect the original design we created.