Shopify store for wellness products
Zen Zen Rituals sells healing rituals and holistic experiences to people seeking well-being, connection, and energy. Deizy, the founder, came to us needing a full brand overhaul and a Shopify store for wellness products that felt as considered as what she was selling. We built the brand and the store together — from the first logo sketch to the final product photograph.
PROJECT BRIEF
The brief was to refresh an existing logo, build out a full brand identity, and launch a Shopify website that could hold the weight of the brand — and convert. We retained the original fonts, added a custom icon, refined the logo layout, and developed a new colour palette with complementary hues that felt grounded and intentional.
We designed packaging, social media templates, and set everything up in Canva so Deizy could manage content independently. The Shopify store was built mobile-first — with over 60% of users browsing on mobile, performance on smaller screens was non-negotiable. Email marketing automation was set up to keep customers connected after purchase, and product photography was handled to bring the full range to life online.
What We Created
- Logo refresh: Retained original fonts, added a custom icon, and refined the logo layout for a more polished look.
- Colour palette + brand elements: New palette with complementary hues that feel grounded and aligned with the healing nature of the brand.
- Social media templates: Designed and set up in Canva with all brand elements, ready for the client to use independently.
- Packaging design: Product packaging aligned with the brand identity across the full range.
- Shopify website: Mobile-first build. Clean, conversion-focused layout with product pages, collections, and checkout.
- Email marketing automation: Automated sequences to support customer connection and post-purchase follow-up.
- Product photography: Photography to bring the product range to life and support the Shopify store and social content.
I strongly recommend Marilia and all her services, she is a very complete professional…
Creating a website and online store isn’t easy, but finding the right person to work with is even harder!! Before I met Marilia, I had a not-so-good experience with another company, which had a different view of what I wanted. Also, I disagreed with how I wanted to present my product and my marketing strategies. When I started discussing my ideas with Marilia, she understood them quickly and showed me things I liked. Some things she created, she changed until I was 100% satisfied. I strongly recommend Marilia and all her services, she is a very complete professional, easy communication with, and trustworthy, and I assure you you’ll be happy with the end result; plus, you’ll still receive beautiful compliments just like me!
Deizy Duarte
ZEN ZEN RITUALS
Shopify store for wellness products
From packaging to product pages, every touchpoint was designed to feel like part of the same ritual.
